How do you cash in on your market opportunities?
Your clients want market-oriented produce (from the greenhouse to the cash register) and preferably meet the demand of customers faster with new varieties; flowers and plants should contribute to the positioning of the retailer.
With the ongoing developments in breeding techniques, the solution to these needs are in reach. But which producers you should be working with? How do you introduce new species in such a way that they are included in the assortment of the right retailers? Do you opt for exclusivity or offer them to a variety of retailers in the market?
Green Team Consultancy + will help you to develop the most appropriate introduction strategy and can provide support with the marketing of new species.